The Bootcamp Pilates method was first developed as System Dynamique in California in 2001, taking the traditional exercises and forging them into something new and exciting. It started small, running out of a home studio in Los Angeles with just a few clients, but rapidly grew into a very successful and established training programme and attracted a number of high-profile, A-list clients.
It was here that the programme came to the attention of our founder, Dominique Day, who sensed it was a unique business opportunity for the UK market. When she returned to London, she found there was simply nothing over here that compared to the dynamic workout she had seen, and the way it motivated and empowered its trainees, so set up her own studio in the capital. It was an immediate hit, bringing in clients from all walks of life, from fitness fanatics, off-duty mums and desk-bound workaholics, to big name celebrities such as Annie Lennox, Emma Watson and Abby Clancy. It has also drawn a great deal of press interest, with journalists flocking to the studio from all over to see what the big fuss is all about!