BCP is already successful because we’ve spent fourteen years learning what does and doesn’t work in location scouting, marketing, client retention, administration, operations, website, database design and media relations. This reduces the risk compared to starting up a completely new business, because BCP has already learnt from its mistakes, and has proved itself on the open market, with several hundred clients every day.
Because your franchise will be part of a growing and hopefully national organisation, your business will have much more credibility with your clients than starting on your own from scratch.
We’ve already solved many of the problems, so you can focus on running a successful business in the knowledge that we’re with you all the way.
In this regard, local bank managers will usually provide good terms and a higher lending proportion of the required start-up capital than might otherwise be available.
We have already provided detailed information to the specialist franchise departments of: HSBC, Lloyds, and NatWest, so when you approach the bank of your choice, they’ll already know about our success!
Aside from yourself, you will also need to have a receptionist/administrative assistant to run the front desk and carry out essential duties when you are not around. Training sessions might run at any time of the day, so you will need to make sure that there is always someone present to check in customers, and to take responsibility for statutory requirements such as the security and safety of your staff and customers.
You will need a full-time head trainer, of course, who will take most of the sessions. You will also need around 3 part-time trainers on hand to take on extra sessions when your head trainer is unavailable or otherwise engaged. Quite often, these part-time trainers can be taken on in a self-employed capacity and given work as and when sessions fill up.
These numbers are just an illustration based on our experience, of course, and your exact needs may be different, but you are likely looking at between 3-6 staff as a new studio.
Understandably, we don’t want our Franchisees to compete with each other. Therefore, no other BCP Franchisee will be permitted to do any marketing within your studio’s radius.
Since 2005, BCP has delivered reformer sessions to over 50,000 people, so we are confident about our knowledge of the best machines for the job. We’ve also studied the design of all the professional third-party reformers very closely.
As a result, we believe that Balanced Body provides the sturdiest Reformer machines. They are also the most cost effective. Moreover, they are light and can be stacked upright, allowing for the studio to be used for other purposes.
We have been able to negotiate a 15% discount on all equipment with Balanced Body Sacramento Headquarters, so it’s definitely in the best interests of your and your clients to come through our approved supplier.
You will also be able to share best practice and strategies for recruiting staff at our regular management meetings, where your fellow franchisees and BCP senior management are always happy to help.
We can assist with sourcing builders, decorators, carpet layers, etc, to ensure that you get off to a flying start.
It’s in our best interests for you to succeed, so we’ll be there to help you all the way, to ensure that you have a successful and profitable future.
