Fitness classes, in particular, now represent an important and growing segment in the UK health and fitness market as people move away from gyms to micro boutiques and studios, where consumers are prepared to pay more for higher-quality equipment, facilities and service. Pilates is no exception and is worth an estimated £812m, supporting more than 4,000 business and employing nearly 16,000 people.There is also a significant and growing trend among consumers to shop around for a programme that suits them, and they are willing to pay extra for something that does.
Bootcamp Pilates started with just one small studio and a handful of clients, but was able to turn a significant profit in just 6 months – an incredible result for a small start-up! Many new businesses don’t see any significant returns for at least the first 2 years. With that success under our belt, we were able to open another studio just 18 months later, and 4 more over the next few years, and are now in the wonderful position of be able to share this growth with people like you.